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Ford Press Release - Another Jewel in the 2004 Ford F-150 CrownThe 2004 Ford F-150 Adds AJAC Truck of the Year Award to Long List of Accolades Award Summary
OAKVILLE, ON, February 11, 2004 - The awards keep rolling in for Ford's best-selling vehicle as the 2004 Ford F-150 was today proclaimed the Canadian Truck of the Year by the Automobile Journalists Association of Canada at the Canadian International Auto Show in Toronto, Ontario. Already crowned the North American Truck of the Year at the North American International Auto Show in Detroit, Canada's best-selling pick-up for the last 38 years again demonstrated how successful Ford has been at "Rethinking" the truck. "Make no mistake about it, the F-150 is the best truck anywhere," said Alain Batty, Ford of Canada president & CEO. "Being selected as Truck of the Year by this knowledgeable group is quite an accomplishment for Canada's best-selling vehicle. We're proud to add this distinction to our growing list of awards." This most-recent Truck of the Year award is a powerful addition to an already well-stocked trophy case for the 2004 F-150. The Insurance Institute for Highway Safety (IHHS) assigned the vehicle its "top crash rating" and labeled it the "best pick" in frontal offset crash testing - the institute's highest possible rating. In addition, the 2004 F-150 had already received the coveted Motor Trend "Truck of the Year" award, and the 2004 Automotive Showcase People's Choice Award (Winnipeg Free Press). "There is a reason that Ford has been Canada's best-selling brand for the past 13 years," Batty stated. "Now that we've poured on the power and created unsurpassed interior comfort, convenience and craftsmanship on F-150, Canada's favourite truck, I'm sure we'll see that record reach its 14th year." For more than 55 years, F-Series has delivered on its Built Ford Tough heritage. Nearly 29 million F-Series trucks have been sold to date, making it the most successful vehicle nameplate in the world. |
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