Ford truck sales down, production slowed
Ford announced yesterday that due to a shift in consumer demand toward more fuel efficient vehicles, they are reducing production of large trucks.
“We are continuing to make great progress on our plan,” said Ford President and CEO Alan Mulally. “We are profitable and growing outside of North America, and our transformation plan in North America is working. The challenge affecting the entire industry is the accelerating shift in consumer demand away from large trucks and SUVs to smaller cars and crossovers – combined with a steep rise in commodity prices and the weak U.S. economy.”
One has to wonder what will be the Ranger’s future… Ford has announced a few years in a row that the Ranger assembly plant in the Twin Cities will be closing but it hasn’t happened yet. Also, on the Ford Fleet site they’ve said the Ranger will be available during the 2009 model year.What do you think? With people turning to more fuel efficient vehicles, would you consider buying a Ranger to get better gas mileage? That’s one way to keep driving a Ford truck while not paying as much at the pump!
If you’re interested in any of the following Ford products, these are some “sister” sites:
Tags: 2008, 2009, cars, crossovers, down, efficiency, ford, fuel, ranger, sales, smaller, truck
May 26th, 2008 at 5:56 pm
I would definitly consider a ranger if it were redisigned similar to the F150. That is the only thing keeping me from making the ranger my next purchase.
Thanks
June 20th, 2008 at 1:16 pm
Ford needs to offer its complete European car & truck line in the USA. The European line is a lot more fuel efficient. Toyota, Nissan, VW, Honda exported to the USA for years. Ford has dropped the ball on its employees, dealers and its customers for not offering more fuel efficient line before $4.00 a gallon got here. Ford said in a recent article that it will offer the next generation European Focus and Fiesta small cars to North America starting in 2010. What will the dealers until then????????????